Ali Ward is an Associate and Practice Manager at WMC Accounting. Ali holds a Diploma of Management, a Bachelor of Commerce from Deakin University, and is a qualified CPA. She is certified in Intuit, Xero and is a Sage One certified advisor. Ali is part of the WMC Accounting leadership team, that supports career development and training, a strong corporate culture and staff involvement in building the fun and social side of our practice.
Ali's initial foray into practice management was with a leading legal firm in Geelong. Building on the knowledge gained during this time and through years of experience since, Ali is responsible for personnel management and performance, finance, strategic growth and planning, public relations and marketing, and the continuous review of the environment impacting our accounting practice. She maintains quality control standards, providing the accountants access to reliable quality control documentation and ensuring it remains current.
Ali understands the importance of not only remaining current with technology, but being at the cutting edge within the accounting sphere. With so many clients embracing cloud accounting she is receptive to technological advancement encouraged by the information technology department. This innovative stance applies to all departments she heads within our practice and ensures that WMC Accounting is more than just numbers.
With 20 years' experience in finance and management, Ali's strengths lie in operational efficiency and financial improvement. She has assisted clients with internal reviews and efficiency improvements as well as leveraging the benefits gained when adopting cloud accounting software.
Ali is responsible for the practice wide commitment to Give Where You Live, Australian Red Cross Workplace Giving Program, and various sponsorships that WMC Accounting commit to during the year. She encourages all staff to actively give back to their community and is constantly looking to how we can contribute to society as a team. On a personal level, Ali has a heart for those without a voice and supports local and national charities with a focus on disadvantaged children and animal welfare.
Qualifications: Diploma of Management, Bachelor of Commerce, CPA
Certifications: Quickbooks Pro- Advisor - Advanced Online, Xero, Sage One Certified Adviser